This project was built to encourage people to use local places, discover what was near them, and show how much more efficient it was to do so.
Real world places like businesses, parks and friends are searched for and results are spread along a line away from your current location. Instead of being placed by geographical location, their distance from you is related to how efficient it is to get to them depending on your transport. This encourages efficient transportation, use of local resources, and helps you discover places nearby you didn’t know were there.
Places can be commented on, bookmarked and added to your own virtual neighborhood, creating a kind of Sim City environment along a single line. People can be added to your community too, allowing you to view their neighborhood and interests, offering the opportunity for people located in the same area interested in the same stuff to get together.